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Jeeem's CinePad presents
A feature born of bitter experience:
Understanding
Microsoft
The four essential texts

Everything you think you know
about Microsoft is wrong.
The public image of Microsoft is so out of synch with
the reality of the place
that it is the source of great merriment to those who actually work in Redmond.
So many of the Microsoft myths -- including the image of Bill Gates as Visionary
Übernerd --
are either clever exaggerations or just laughably untrue,
the result of years of PR efforts by Waggener-Edstrom,
who control all media access to the corporate behemoth.
Now, you could go on living in your fantasy world.
Or you could read these books and gain insight into
what the US's "most valuable" company* is
really like...
(Specific examples -- from the texts
themselves and parallel experiences from my three and a half years
at Microsoft, will be available in this space real soon...)
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2 |

Learn more
Buy it nowKafka basically wrote the story of the 20th century right here,
capturing the nightmarish frustration we all feel in the face of that malevolent monster
known as bureaucracy.
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Learn more
Buy it nowThe term has entered the language (a description of a bureacratic
oxymoron, you might say) and its growing like Bill Gates' booty in Redmond, Washington. |
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4 |

Learn more
Buy it nowScott Adams definitely has sources at The Borg. |

Learn more
Buy it nowAn ex-developer and the daughter of Microsoft's PR guru give the first
account of what it's actually like in the trenches, and demonstrate how many huge blunders
a company with billions in assets and no debt can afford to make. But (until now), you
never heard about those... |
| * Stock market
value, or "market capitalization," which is "a company's share price
multiplied by its number of shares outstanding." Figures from Allan Sloan's article "Bragging
Rights: The most 'valuable' company? Microsoft" in Newsweek, July
27, 1998. Page 35 |

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